Senior Digital Marketing Specialist · 10+ years

I turn digital strategy into measurable revenue.

SEO, Google Ads, Meta Ads and website performance for membership organisations, retail, healthcare and start-ups. I come from graphic design, so I build the campaign and the creative that runs in it.

Get in touch See the results
Richard Son sitting on a white sofa in a bright living room, holding his French bulldog and a phone.
5×Monthly revenue at Supps 247, helping open 4 new stores
$40Average return per $1 on Facebook ads for freelance clients
3×Website traffic at Parker Healthcare through SEO
450ProVision member businesses advised on digital marketing

Results

Before and after

Each pair of bars is drawn to scale. Figures come from my own reporting in each role.

Monthly revenue

Supps 247 · Jul 2020 to Mar 2022

Before
$40K
After
$200K a month
5×growth

Web enquiries

Parker Healthcare · 2018 to 2020

Before
3 a month
After
10 a week (~43 a month)
14×growth

Organic website visits

Parker Healthcare · SEO

Before
800 a month
After
2,500+ a month
3×growth

Creative team size

Sly Active · grew to $2M revenue

Before
1
After
15 people
15×growth

Cost per user-test participant

Kaptured · while volunteers grew from 4 to 16

Before
$55
After
$20
−64%cost

Experience

Where I've done it

Richardson Photography

Founder and Lead Photographer

  • Built and run a wedding photography business on my own, from marketing and sales to shooting, editing and delivery.
  • Designed and built both business websites myself, richardsonphotography.com.au and weddings.richardsonphotography.com.au, and run all SEO and digital marketing.
  • Currently bringing in leads at $30 each.
  • By choice, I take on only two weddings a month so I can focus on mastering the craft.
  • Photographed destination weddings in Italy and France, managing international travel and logistics.

ProVision

Senior Digital Marketing Specialist

  • A trusted, well-regarded consultant to the ProVision membership, advising member practices on digital marketing strategy.
  • Helped practices run Meta Ads within their limited capacity, outperforming both the standard advice and other people running ads for them.
  • Helped the 450-member base with SEO, websites, social media, Google Ads and Meta Ads.
  • Managed the EyeCare Pro Membership, and sourced and managed new digital marketing referral partners.

Supps 247

Marketing Manager

  • Grew revenue from $40,000 to $200,000 a month, supporting the opening of four new stores.
  • Ran Google, Facebook and Instagram ads, and used keyword research to target competitor weaknesses.
  • Directed EDM campaigns that lifted online sales by 10%, and built influencer programs.
  • Analysed geographic and sales data to pick high-return locations for new stores.

Parker Healthcare

Marketing and Social Media Officer

  • Tripled website traffic through SEO and lifted web enquiries from 3 a month to 10 a week.
  • Redesigned the e-commerce UX and back-end flow to streamline sales.
  • Scoped and launched websites, ran Google Ads and EDM, and reported results to senior management.

Freelance

Digital Marketing and Design

  • Averaged a $40 return for every $1 spent on Facebook ads, with a best result of $3,200 from $5.
  • Beat clients' $30,000 monthly sales targets by 2× on average.
  • Delivered websites, branding, social, video and print, managing SEO teams and web developers.

Kaptured

Creative Lead

Designed the dating app's UI and UX. Grew test volunteers from 4 to 16 while cutting cost per participant from $55 to $20.

Sly Active

Senior Designer

Grew the creative team from 1 to 15 as the company reached $2M in revenue. A new production checklist saved about $1,500 a month in reshipping.

Pink Zebra

Client Relationships Manager

Managed 200 international clients and won back the trust of 150 inherited clients unhappy with past service.

Toolkit

What I work with

Paid media

Google AdsMeta Ads ManagerFacebookInstagram

SEO and analytics

Keyword researchSEO strategyGoogle AnalyticsGoogle Business Profile

Web and e-commerce

ShopifySquarespaceWixUX/UIHTMLAI-assisted coding

Marketing

CopywritingDirect responseSocial mediaInfluencer programsReferral partnershipsEDM

Design and video

InDesignPhotoshopIllustratorLightroomCanvaCapCutPhotographyVideography

Recent build

Charades Collective

Charades Collective · full-page walkthrough

Landing page · design and build

A new homepage for a Pokémon and collectibles raffle business

Charades Collective runs digital raffles for Pokémon cards and other collectibles. I designed and built a new landing page for the business.

Outcome

The owner is replacing the current homepage with it. Open the live page ↗

Designed and built by me

My photography websites

Homepage of richardsonphotography.com.au: a couple kissing at a rooftop ceremony under the heading 'Weddings from Melbourne to Italy'. Main websiterichardsonphotography.com.au ↗ Weddings landing page: 'Photos that actually feel like your wedding' over a lakeside ceremony, with a Check my date button. Weddings landing pageweddings.richardsonphotography.com.au ↗

Also behind the camera

Richardson Photography

My own wedding photography business, and a live test of everything I do for clients. I designed and built both of its websites myself, run the SEO and ads, and turn enquiries into bookings, including destination weddings in Italy and France.

A deliberate choice

I cap the business at two weddings a month. I limit it on purpose so I can focus on mastering the craft.
$30Current cost per lead
richardsonphotography.com.au ↗ weddings.richardsonphotography.com.au ↗

Education

Bachelor of Communication DesignSwinburne University · studied to 3rd year
Diploma of Graphic DesignSwinburne Institute of Technology · High Distinction

Contact

Let's talk about your next growth target.

rsonchen@gmail.com Open in mail app
richardsonphotography.com.au ↗
weddings.richardsonphotography.com.au ↗